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Television: the most powerful and
influential advertising medium
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Your advertising dollars will be best spent utilizing the medium
your customers spend the most time with
and the medium that
most influences their buying decisions
Time Spend Yesterday with Major Media (in minutes)*
Where people are most likely to learnabout
products/brands they might like to try*
Over half of the adults surveyed cited television commercials as
their product knowledge source — this represents a better than 8 to 1 advantage over radio.
*Source: The MediaCenter/TVB based on Bruskin/Audits & Surveys World Wide, 2000 Media Composition Study
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